Indian Journal of Economics and Business 

ISSN No: 0972-5784

 

  1.      Factors Influencing Consumer Willingness to Buy in Hypermarket


Author :- Ankit Raj                  
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  2.      Measuring Financial Performance – Study on Economic Value Added


Author :- Suzan Dsouza             
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  3.      Significance of Electronic Word-of-Mouth in today’s Digital Era: A Conceptual Study


Author :- Kiran S. Nair                  
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  4.      Impact of Electronic Word of Mouth (E-wom) on Consumer Based Brand Equity (Cbbe) – A Literature Review”


Author :- Neha Yadav and Rekha D Chikhalkar                    
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  5.      Impact of Assets Quality on Bank’s Profits – Regression Analysis


Author :- Rajesh Bagga and Pooja Lekhi               
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  6.      Portfolio Selection – Should be a Wise Decision!


Author :- Suzan Dsouza and Prithviraj Dey              
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  7.      Small Finance Banks: A Step Towards Tapping the Micro Credit Opportunity in India


Author :- Prantik Ray            
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  8.      Social Media and its Impact on Branding in the Changing Marketing Communication Environment: A Review


Author :- Radhika Madan and Manmohan Rahul             
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  9.      Users’ Perceived View on e-Banking Services: An Empirical Study from the Perspective of Tamil Nadu


Author :- P. Satheesh Babu and Y. Lokeshwara Choudhary            
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  10.  Insiders Triggered Dangers to Data Protection – An Empirical Study


Author :- Subashree. Anantaraman and R. Krishnaraj            
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  11.  Indian Consumer Buying Behaviour towards Electronic Products


Author :- T. Udhayakumar, R. Krishnaraj P. Parthasarthy and Preethi G.              
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